Should Your Window Replacement Company Engage With Current & Potential Customers on Social Media?
Whether you’re a new window replacement company or one that has been around for decades, there’s no doubt that you should be looking to establish a presence on social media. Marketing today is not the same as it used to be, which is why social media is more important to your business than ever. You should be engaging with current and potential customers on various platforms, most notably Facebook, Instagram, and even Twitter. But how should you go about establishing that engagement? Let us give you some helpful tips that will have your company thriving in such a social media-driven world.
Find Your Brand’s Social Media Voice
As you’re beginning to establish a presence on social media, it’s important that you work toward discovering your company’s voice. Is it going to be all business, all the time? Will it be a bit more light-hearted and fun? It may take some time to find the answer to what your voice will be, but that’s OK. It should come naturally and once it does, you’ll feel much more comfortable about what you’re putting out there for current and potential customers to interact with.
Develop a Strategy
There is a lot that goes into developing a strategy for your social media activity. You’ll need to decide what type of content you’re going to post, when you’re going to post it, and how often you’re going to do so. Regarding your content, are you going to base everything on analytics, or are you going to have some fun with it? A mixture of both is a good medium to find. As for timing, the general key is to be active. Now, you don’t need to post every hour of every day—in fact, that’s something you don’t want to do because content overload can be a problem. But it’s important to not only establish your social media presence but maintain it consistently as well.
Drive Traffic to Your Website
Whether you’re taking on a more serious, business-like tone or you’re posting with a voice that’s geared more toward fun and personal, it’s important that you’re driving traffic to your window replacement company’s website. It’s remarkably important to include links on the vast majority of your posts because you want both new and returning customers to feel inclined to visit your website. That’s why posting before-and-after pictures with links to photo galleries can be helpful. Remember, the basic function of establishing your brand on social media is to pique the interest of customers with the post and have them interested in learning more by visiting your website.
As important as it is to continue building your business in an upward trajectory by getting your name out there on social media, every post doesn’t have to be a sales pitch. A lot of potential customers would love to get a personal feel from the messages you’re posting. Posting about holidays, events in your area, and perhaps cheering on the local sports teams from time to time can make your brand more engaging. Not to mention, it’s always good to showcase any work you do in your community, as that will also appeal to the homeowners in your area.
Remember the Goal
As you’re finding your voice, developing your strategy, driving traffic to your website, and seeking engagement, it’s important to remember the ultimate goal. Having a social media presence is a great way to grow your business, so as wise as it is to provide strong sales pitches and have some fun from time to time, consider that with every post, you need to be asking how it’s going to help your company grow.
To learn more about how your window replacement company should be engaging with current and potential customers on social media, reach out to Conservation Windows today. As your go-to window manufacturer would love to help set you up for long-term success in any way we can!